4 reasons why your sales presentations should be your secret weapon
In business, sales presentations can make your week, quarter, or even your year. They provide a fantastic opportunity to bring your brand to life, build trust in your product and develop the relationship required to persuade your prospects to buy from you.
Sales presentations should be your secret weapon; the ever-impressive tool that wows your prospects are provides you with the support you need to sell more and win big. Here are the reasons why a professionally designed sales presentation is an investment that will pay for itself over and over again.
1) Because you invest hundreds in conversations between your salespeople and your prospects
You’ve probably spent a lot of money designing and developing an effective website that draws your potential clients to your products and services. And, you might have paid for ads on Google or social media to get them there in the first place.
By the time you manage to get a prospect into a room (or, nowadays, onto a call), you’ve already invested hundreds, if not thousands, in that meeting. So, the first thing you’ll want to do is support this valuable conversation with a powerful sales presentation.
When you think about it, it seems obvious to invest as much in the materials used in sales conversations as you’ve invested in generating that conversation in the first place - especially when those materials can mean the difference between making the sale or losing out.
Having an effective sales presentation at your fingertips will help you make the most of the investment you have already made in these all-important sales presentations.
2) Because first impressions count
Didn’t your Grandad always tell you “You don’t get a second chance to make a first impression”? It’s good advice, and something most of us consider in day-to-day life. Think about your interview, or a first date. Looking and coming across your best plays a leading role in your decision-making.
Presentations used by your company’s sales team are often the first face-to-face touch point a prospect will have with your brand. And after seeing all your other impressive marketing materials already, their expectations will likely be high.
Delivering a well-designed and properly branded PowerPoint deck will help you exceed these expectations and really show off your organisation in the most impactful and professional way. Crucially, it will help your salespeople build trust in your brand, establish connections and make that all important sale.
3) Because sales presentations aren’t what they used to be
The sales presentation you or your team have been using for the last few months or years might have made the most of PowerPoint’s functionalities when it was produced. But so much has changed since then.
With PowerPoint’s frequent innovations and impressive new features, presentations can look and function completely differently to what they did a few months or years ago.
Now, PowerPoint presentations don’t need to be a linear, slide-by-slide journey that forces your sales team to present every slide, every time. Instead, well-constructed, hyper-linked menus in the latest versions of Office 365 can allow your sales team to adopt an impressive level of flexibility in their pitches, ensuring they always have all the info they need at their fingertips.
Interactive menu systems allow salespeople to ‘leap’ from one subject to another, seamlessly. There is no need to flick over dozens of irrelevant slides, as one click on the menu will take them immediately to the right part of the presentation.
So, your sales rep can ask “what do you want to see next?” or “which of these challenges do you have in your business?”. This allows their audience to guide the conversation. This is a great way to upsell and cross-sell, delivering incremental revenue that may not otherwise have been on the table.
New PowerPoint features, and great PowerPoint experts, help make sales presentations truly conversational.
4) Because your brand matters
Your brand is your business’s identity. It’s also a living, evolving being - and it needs to be treated as such. What works for your brand now, might not work tomorrow. We only need to look at Blackberry and its rapid fall from Everest because they got to the top and stood still.
A strong brand impacts loyalty, evokes emotion and can even create tribalism, all of which directly impact sales and market value. So, you should ensure that your presentations are not only doing your brand justice, but become a living example of it.
Having the very best possible presentation in any given sales situation means you control how your brand is represented and with what message it is associated. You can ensure all your sales team deliver presentations that reflect your company’s unique personality through its message, design, colours, fonts and more. Your brand assets will always be consistent, slide to slide.
A thoughtfully designed, professional sales presentation will allow your sales team to present your business in its best light and give them the best opportunity to convert your prospects.
Talk to us about how we can help you make one.